Beat the person in the mirror.

Greatness is an endless war against yourself.

I'm Alex,

an early career communications professional
with a passion for storytelling and digital media.

My Work Contact Me

Recent Posts

Read my latest work, from college basketball to absurdism to book reviews.

The Aesthetic Tension of Modernist Design

5 min read

An examination of how opposing design philosophies can create compelling visual narratives in contemporary digital spaces.

DesignTypographyHistory

Future Over Past, How FAU Basketball Will Win*

5 min read

CSS Grid isn't just a layout tool—it's a design philosophy made manifest in code. Learn how to create modernist-inspired layouts that would make Mondrian proud.

Web DevelopmentDesignCSS

How To Avenge the Worst Home Loss Since 2018

5 min read

Typography has evolved from hand-carved letters to algorithmic type design. This journey reveals how technological advances have democratized the written word.

TypographyHistoryDesign
View Blog

Skills

Videography

From my time at Aletto Jewelers, I learned to use a DJI Osmo Pocket 3.
I also learned to like black espresso.

Social Media Management

At Aletto Jewelers and FAU PRSSA, I learned the backend analytics of social media and how to deal with administrative red tape.

Client Relations

As a barista, I learned that regardless of the job title, people are human.
Being genuine and having a growth mindset will take you farther than any certification.

Canva

Canva helped me keep visual identity consistent as well as get graphics out faster.

DaVinci Resolve

I did not want to pay for expensive software, but I needed a powerful video editor.
Enter, DaVinci Resolve.

Web Development

Through trial and error, I learned how to build a site. From hosting to domain to SEO, I wore many hats.

Resume

My work history.

Social Media Coordinator

Aletto Jewelers • Apr-Jul 2025 • Boca Raton, FL

  • Generated 1.3M+ views in under 90 days through short-form video content and social media campaigns.
  • Managed daily content calendar across Instagram and TikTok, ensuring brand consistency and message alignment.
  • Collaborated directly with leadership to drive retail traffic and improve content ROI.

Barista

Starbucks • May 2022-Jul 2025 • Boca Raton, FL

  • Maintains composure and professionalism in a high-volume, fast-paced retail environment.
  • Demonstrates problem-solving and adaptability to address shortages, labor constraints, and shifting priorities.
  • Prioritizes speed, accuracy, and customer satisfaction, reducing wait times and improving overall store flow.

PR Director

Public Relations Student Society at FAU • Jan- May 2025 • Boca Raton, FL

  • Generated 5,367 views in 60 days on Social Media.
  • Managed a team of three for social media strategies.
  • Led general body meetings along with the President and Vice President.

Ambassador

Florida Atlantic Student Alumni Association • Sept 2021-May 2025 • Boca Raton, FL

  • Organized events for Florida Atlantic sports by ushering in patrons.
  • Instructed the student section on game day material.
  • Promoted and advocated for the SAA membership by tabling at FAU.